Wednesday, January 6, 2016

My big fat Albert Heijn sticker obsession

Turned this card in today for a fancy Japanese knife
Is there a support group out there for those addicted to collecting bestek zegels (silverware stickers) from Albert Heijn? If so, I need to join ASAP.

For you lucky ones who have no idea what I am talking about, Albert Heijn is a supermarket chain in The Netherlands that has a promotion: shoppers collect stickers from their grocery purchases in order to buy special edition knives and silverware (last year it was glasses).

So for every 10 euros you spend, you receive a sticker to stick on your collector's card. Once you reach 50 stickers you can purchase one of the knives or a one person set of silverware from the Villeroy & Boch collection.

I know, its the biggest marketing gimmick, but I can't help it. You buy 500 euros worth of groceries so you can pay 5 euros to purchase on overpriced piece of cutlery (I'm collecting the knives).

And for those of you not living here, Albert Heijn is no cheap supermarket. Normally, I would never shop there. I prefer the cheaper supermarkets so I can stay within our monthly budget.

But I walked into Albert Heijn just as the promotion started and I saw those sleek knives and I was hooked. You can even fill-up a card up to buy the ultra modern bamboo knife block. I was sold!

I filled three cards of 50 stickers in two months. Don't worry, I haven't spent 1500 euros on food in the last two months. I had enablers.

Colleagues have given me their stickers and a mother from my children's school gave me an entire card FILLED for Christmas! Best Christmas gift ever!

I am so obsessed I know which cashiers at which Albert Heijn will give you extra stickers. I even figured out ways to get them to give you extra stickers, like telling them how desperate I am to get the kiddie spoons before my due date in February. Ok, I haven't stooped that low, but I whined a time or two to get extras.

Just like any addict, I came to a point where I realized I had a problem. After only filling one card, I decided to give up and decided to buy myself a new set of knives for consolation. That was when it happened: Albert Heijn stickers fell from heaven! I was walking down my street and what did I about step on? You got it, AH stickers! Three of them! Thirty euros just lying there on the street.

I decided it was sign from the sticker collecting gods and I began to fill a new card. However, in order to control my problem, I no longer shop exclusively at AH. I decided only to buy my gluten free products there and if I fill up a card by the time the promotion ends in February, then it's meant to be.

But in the last 24 hours I turned in two of my filled cards and purchased the bamboo block and the fancy Japanese knife from the collection. For my first card, I like the rest of the Dutch population collecting, I bought the set of two knives (more bang for your buck). And I calculated I can fill one more card before the expiration date and I even picked out which knife I will get last (cue the Gollem voice) "My precious" bread knife.

My precious!
I know, psycho! I am trying to make excuses for my behavior, like how it reminds of me of my Garbage Pail Kids sticker collecting days. Or how I desperately need a new set of knives. However, in the back of my head, I keep thinking once it's all over I will have a knife block and four knives that cost 2000 euros but are worth maybe 100!

Crazy! It's sick and I am ashamed but seriously, if anyone has stickers they don't want, I'm up for negotiating. I traded half my lunch today for six!

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